Bet24 was founded in 2001 by Holger Kristiansen, the man behind the Danish Odds game “Oddset-spil” which was the most successful game in Denmark during the mid-90s. Bet24 offers gaming entertainment including exciting odds on international as well as local sports events, casino, poker, games and Lotto in 15 different languages on www.bet24.com. Bet24 holds a Maltese gaming license and has active clients in more than 70 countries enjoying the full array of gaming services.

Modern Times Group MTG AB is since March 2006 majority shareholder of Bet24, owning 90% of the company. Modern Times Group is a leading international entertainment broadcasting group with the second largest geographical broadcast footprint in Europe. MTG's Viasat Broadcasting is the largest free-TV and satellite premium pay-TV operator in Scandinavia and the Baltics, and also operates channels in the Czech Republic, Hungary, Slovenia and the Balkans. MTG’s TV assets are broadcast in a total of 28 countries and reach over 100 million people. MTG is also the major shareholder in Russia’s largest independent television broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio operator in the Nordic and Baltic regions.